The Art of the Follow-Up: Why Post-Submission Outreach Matters

You hit “submit” on your grant application. Now what?

While many nonprofit leaders view this moment as an opportunity to step back and wait, innovative organizations recognize it as a strategic window of opportunity. What you do after submitting the application can reinforce your professionalism, keep your organization top of mind, and lay the groundwork for future funding, even if you’re not awarded this round.

Here are some intentional, relationship-driven ways to follow up without overstepping:

1. Send a Thoughtful Thank You

Whether it’s a small family foundation or a major philanthropic institution, funders appreciate being acknowledged. A short, sincere thank-you email that expresses appreciation for the opportunity to apply and a brief reiteration of your alignment with their mission is a simple but often-overlooked gesture.

2. Track the Timeline (Don’t Just Guess)

If the funder provided a decision timeline, log it. If not, a good rule of thumb is to wait about 6–8 weeks post-submission before following up. Having a centralized tracker allows you to plan your outreach effectively and avoid checking in too early (or forgetting to follow up altogether).

3. Follow Up with Purpose

When it’s time to follow up, keep it brief, respectful, and clear. Ask about the status of your application, reaffirm your enthusiasm for the funder’s work, and offer to provide any additional information. If you receive a decline, you can also ask—politely—if feedback is available. Not all funders will provide it, but when they do, it's often incredibly valuable.

4. Build the Relationship Regardless of the Outcome

Whether you’re awarded the grant or not, this is your moment to stay visible. Share occasional updates—such as a new program launch, an annual report, or a community event—to maintain the relationship in a low-key way. This demonstrates to funders that you’re invested in the partnership beyond funding cycles.

5. Don’t Be Afraid to Try Again

Many funders expect organizations to apply more than once before being selected for funding. If you received feedback, use it to strengthen your next proposal. Even without feedback, take time to refine and resubmit. Your persistence, paired with growth, can set you apart over time.

Grant writing isn’t just about the proposal—it’s about cultivating trust over time. Your post-submission communication demonstrates that your organization is organized, relational, and committed to partnership. Don’t wait in silence. Show funders that your work—and your follow-through—is worth investing in.