What’s Ahead: Philanthropy Trends for 2025
Every new year brings shifts in the philanthropic world, and 2025 is no exception. Funders are adjusting their priorities to meet the evolving needs of communities and global challenges. Understanding these trends can help your organization stay ahead of the curve and position your proposals for success.
Here are the top trends funders are focusing on in 2025:
1. Equity and Inclusion.
Funders continue to prioritize diversity, equity, and inclusion (DEI). Expect more grants targeting underrepresented communities and initiatives that amplify marginalized voices.
What This Means for You:
Highlight how your organization addresses systemic inequities.
Showcase diverse leadership within your team and community involvement.
2. Climate Action
With increasing urgency around climate change, funders are prioritizing sustainability initiatives, environmental justice, and green innovation.
What This Means for You:
Emphasize how your programs contribute to environmental sustainability, even if indirectly.
Consider partnerships with organizations focused on climate resilience.
3. Mental Health and Wellness
The demand for mental health services is growing, and funders are stepping up to support programs addressing emotional well-being and community health.
What This Means for You:
Highlight any mental health or wellness components of your programs.
Collaborate with health-focused organizations to expand your impact.
4. Cross-Sector Collaboration
Funders are increasingly looking for collaborative efforts that bring together nonprofits, businesses, and government entities to tackle complex issues.
What This Means for You:
Showcase partnerships and joint initiatives in your proposals.
Demonstrate how your organization contributes to collective impact.
5. Technology and Innovation
Funders are investing in technology to drive innovation and expand access, from digital inclusion programs to tech-enabled solutions for social challenges.
What This Means for You:
Incorporate tech-driven approaches into your programs where possible.
Highlight how you’re leveraging technology to scale impact or improve efficiency.
Final Thoughts
Adapting to these trends isn’t just about following funder priorities—it’s about aligning your work with the needs of the communities you serve. As you refine your grant-seeking strategies for 2025, think about how your organization’s mission fits into this broader context.
