Building Funder Relationships

Funders are more than just financial supporters—they’re collaborators, advisors, and champions of your mission. Strong relationships can make your proposals stand out, even in competitive funding environments. But building and maintaining these relationships takes thoughtfulness and strategy.

Here’s how to strengthen your funder connections in 2025:

1. Do Your Homework

Before reaching out, research your potential funders. Understand their mission, priorities, and the types of projects they typically fund.

Tip: Reference their annual reports or websites for insights into their giving patterns and values.

2. Focus on Authenticity

Relationships are built on trust and mutual respect. Be transparent about your organization’s goals, challenges, and successes.

Tip: Share updates about your programs, even when you’re not actively seeking funding, to show genuine interest in the partnership.

3. Personalize Your Communication

Generic emails or proposals won’t cut it. Tailor your outreach to the funder’s interests and priorities.

Tip: Mention specific programs or initiatives they’ve funded that align with your work to show you’ve done your research.

4. Express Gratitude

Thank your funders—not just for their financial support but for their partnership. A simple thank-you note or update about the impact of their funding can go a long way.

5. Maintain the Connection

Keep funders engaged with regular updates, even when you’re not seeking funding. Share newsletters, invite them to events, or send occasional emails highlighting milestones.

Tip: Build relationships year-round, not just during the grant application process.

Final Thoughts

Strong funder relationships aren’t built overnight, but with consistent effort and genuine engagement, you can cultivate partnerships that last. Start small, be authentic, and focus on creating value for both your organization and your funders.